Bigsky: on location, the Latest RE Jeans commercial
This is the latest Re Jeans Commercial which was shot on location out near Barrydale in the Klein Karoo, which is in the interior of South Africa. One of our location base camps was the famous Ronnies Sex Shop. May/June is a fairly unreliable weather month in South Africa and so this area was specifically selected due to it having fairly low rainfall patterns over these months.
Another dimension to the brief was that we needed nice long straight roads and open landscapes to create a feeling of expanse. The location did all these things and the Commercial was a great success. Once again a famous South African cast of Musicians was used for the commercial featuring Ree-Burth, Sannie Fox, Chiano Sky the Masina Twinz and New York Model couple Christian and Sheila.
We used some pretty cool old cars and a vintage Airstream Caravan which provided the backdrop to some of our shots. There were some exciting Tracking shots from our tracking vehicle and we made use of the steadi cam to good effect. See some behind the scenes shots below.