Mothercare & Early Learning Center 2014

SS14 IAN BODDY

Cape Town is blessed with sunshine and blue-sky summers. Cape Town has a wide range of diverse and beautiful locations and world-class, talented  kiddy models. This year we saw, Cape Town's finest kiddie models, and they were carefully selected from the Bigsky Production's studio casting.   Over the following 2 weeks the Mothercare and Early Learning Center team shot on several locations all around Cape Town, making the most of the beautiful natural light.

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Photography by Ian Boddy

Agency: Thornycroft Bell

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Click HERE to see all the Pictures.

 

Digital and online content is becoming more and more important, and this year Mothercare shot a number of videos. The video content was shot by Ernst Heusser from the VideoCartel in close collaboration with Ian Boddy. Utilising the same locations, models and natural light allows for a uniform look for both the photo and video campaigns. Click below to watch the videos:

Mothercare: Gone Fishing

Bigsky Mothercare ELC gone fishing video

Mothercare: Day at the Beach

Bigsky Mothercare Day at the beach video

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