Mothercare & Early Learning Center 2014
Cape Town is blessed with sunshine and blue-sky summers. Cape Town has a wide range of diverse and beautiful locations and world-class, talented kiddy models. This year we saw, Cape Town's finest kiddie models, and they were carefully selected from the Bigsky Production's studio casting. Over the following 2 weeks the Mothercare and Early Learning Center team shot on several locations all around Cape Town, making the most of the beautiful natural light.
Photography by Ian Boddy
Agency: Thornycroft Bell
Digital and online content is becoming more and more important, and this year Mothercare shot a number of videos. The video content was shot by Ernst Heusser from the VideoCartel in close collaboration with Ian Boddy. Utilising the same locations, models and natural light allows for a uniform look for both the photo and video campaigns. Click below to watch the videos: